Thursday, September 17, 2015

Single Review: Ellie Goulding - On My Mind

On My Mind marks a new chapter for the UK's Pop Princess, after a plethora of soundtrack singles - including the worldwide mega-hit Love Me Like You Do - Ellie Goulding has returned with unrestricted, free flowing Pop music.

"Mind" starts off with a syncopated guitar riff that echoes that of Nico and Vinz's Am I Wrong from earlier in the year. Once the production kicks in, this comparison loses footing, as an electronic-rock sound that Goulding has previously touched upon with live renditions of Burn snakes its way through intricate coos of "Why I got you on my mind." Embracing some of 2015s new found minimalism, the song is somewhat bare: there's no pounding of synths like Figure 8, and even the downbeat is hidden at points.