I have been aware of Rita Ora's existence for the past few months, but I've never given her music a listen until now, and I'm glad I did.
Rita is basically a hybrid of Rihanna and Nicki Minaj, not as much as a vocalist as the former, but not nearly as much of a rapper as the latter. She delivers the lines with strength and vigor, without beating the notes down. The strength lies mainly in the "Talk That Talk"-esque synths that lace the track combined with hints of electric guitar. The biggest weakness is Tinie's rap, which is irrelevant to the rest of the song and takes away from an otherwise "sick" track, instead of bringing anything to the table. The song is bigger than a cinema, and I hope it becomes a smash just as big.